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How can such terms as casino and art be combined? Many world-class casinos know how to do this, but first, you should pay attention to the casino Luckia.
Most foreign operators have a lot of tools at their disposal that allow them to attract new customers to their ranks, thereby increasing the level and prestige of the institution itself. And art itself is the same method, and then we will consider exactly how to use it.
As the results of statistics show, and the practice of large casinos-betting on the works of art themselves, the work of many people is always successful. And as a result-you can join the art, which can be a pleasant bonus for all guests.
This is why most gambling houses decorate their interiors with famous and unknown works of art, as well as provide platforms for exhibitions of private collections. Often they even arrange luxury galleries of masterpieces of fine art, working with museums as the Hermitage, as well as the famous
Guggenheim Museum
Often the gambling houses themselves, such as Luxor, organize exhibitions of Antiques, rarities, and creations with a rich historical heritage. In particular, we can mention the exhibition organized in honor of the famous sunken ship the Titanic, and it was within its framework that more than 250 items and decorative elements were presented. They were raised from the bottom of the sea, the wreck of the famous liner. And all this goes without taking into account the already rich interior of the Luxor gambling house, which contains in its design many items from the era of the pharaohs of ancient Egypt.
Art and casinos-here is an example from abroad. Jim Gentleman, senior Vice President of the Las Vegas-based marketing Agency SKG, has extensive personal experience working with clients who attract potential visitors with the help of works of art. And one of these he calls the Aria casino, which, according to the expert himself, has a significant collection of works of art, with unique samples. This list includes the Borgata gambling house-it has glass installations created by the famous modern sculptor Dale Chihuly.
Often, some gambling houses use certain works of art to create and promote their own brand, especially against the background of comparisons with competitors, giving visitors new feelings and emotions. This casino policy was announced by a Gentleman, and gives the example of the famous Cosmopolitan casino. It was he who noted in his speech about his progressiveness, which finds its expression in works of art. It is this casino that provides its space for many artists.
This policy of Cosmopolitan casino is emphasized in its slogans-Art and Las Vegas as opposites attract, or for example, Art for the sake of visitors. And in practice, the P3 Studio casino gallery helped to translate these slogans into reality. The latter is located on the 3rd floor of this casino. Many visitors themselves can participate in the creation of his creation.
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Thus, the gallery actively hosts many sculptors and artists, Bohemian designers and fashion photographers, and all those who work outside of conventional, traditional genres and styles of art. For example, you can remember such a meter as David Sanchez Bur it is his authorship of the installation Metsonic. The author describes it as a combination of architecture and structure, time and sound flows in a single whole. It was in its creation that many casino guests took an active part, invited directly by the author of the sculpture.
But it is worth noting that Cosmopolitan does not just have paintings hanging on the walls in the casino, designers use digital, modern interactive technologies, as well as installations of modern art. This is quite a rare combination in the world of gambling houses, however, all this is harmoniously combined with their name and brand.
Fine art
Art and casinos-here’s an example from abroad: the Bellagio store in Las Vegas was the first to open its own gallery, which features works of fine art. This event took place in 1998 on the territory of Las Vegas itself, and later this practice was adopted by other gambling houses, including The Venetian. Gambling houses boldly decided on this experiment and signed a collaboration with the Guggenheim Museum and as a result the opening of the currently famous Museum of the Hermitage-Guggenheim. During the period from 2001 to 2008, it hosted 10 exhibitions, where the main decorations are examples of classical painting.
But this exhibition was not more popular with visitors, as well as the exhibition area. And after a certain period of time, the casino decides not to renew the contract with the Museum, and then it was moved to new York. All fans and admirers of cultural tourism want to see exhibitions where paintings and statues are presented mixed with new knowledge and technologies. But in the Guggenheim Museum itself, such a combination was not possible. The Museum simply displayed paintings this is the reason for the failure of the project from L. Lampkin, who is the Executive Director of the Museum of art in Vegas itself.
The managers of the Venetian decide not to repeat such mistakes in the future. And accordingly, the casino does not have an art gallery. But it is an interactive exhibition that is actively developing its theme is dedicated to the genius Leonardo da Vinci. But all the opponents of this exhibition reproach the casino for such an entertaining approach to the monuments and heritage of the past, because the Luxor casino itself has an exhibition of Egyptian antiquities.
But with all this, the exhibition dedicated to the genius of Da Vinci has a considerable popularity among guests and residents of the city. And all because guests can so to speak touch the creations of a genius created according to his drawings. But this does not mean that traditional works of art can not get along with the casino. The main thing is to combine correctly the proportions and goals set by the owners of the casino themselves.
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Art and casinos-here is an example from abroad. the combination of casinos and works of art can lead to unpredictable results in the future. The Hermitage-Guggenheim Museum was closed, as it was not provided with a sufficient flow of tourists. It was for the same reason that the art gallery at the Wynn casino was closed,and it was changed to the rolex brand store.
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As many experts say-people do not go to Vegas for works of art, they want games and entertainment. However, we can distinguish a small fraction of those who visit Borgata their interest is not limited to the game. Everyone who can afford a room for 200 or more is also interested in culture and works of art. They value play and cultural communication.
Gambling houses do not need to create huge galleries or allocate large areas for modern installations paintings and sculptures, other works of art can fit neatly into the overall interior. This will enhance the exoticism of the casino, and will interest everyone who breathes unevenly on art, while they will not distract the attention of players.
Such an example is the Wynn casino Convention center. In its lobby, there are paintings by David Guidera, as well as bronze horses from the world-famous sculptor Stefan Weiss. Anyone who wants to sit in the Terrace Point Cafe can pay attention to the chandelier from Gustave Eiffel this is the sculptor who designed the famous monument of architecture in Paris. But in the foyer of the same institution, there is a ceramic sculpture created by Viola Frey.
It is the timely movement in this direction, the combination of games and works of art that bears fruit. For example, gambling houses such as Wynn, Borgata, Bellagio and Aria are mostly aimed at rich visitors who are experienced in a work of art. And the game itself is important, as well as the works of art. But they make up a small percentage of all visitors, and many guests will not pay for the chance to see the beautiful.
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But as experts say, art is an expensive investment, focused on long-term prospects. This is why hotels that practice this approach always understand that the investment will not pay off quickly and will not justify itself. This way they are more likely to try to stand out from the General background and create favorable conditions for visitors.
Art and casinos-here is an example from abroad, and here the main thing is to know which works of artists and sculptors can attract wealthy gambling enthusiasts. So the Bellagio gambling house organized on its territory an exhibition of famous eggs authored by Faberge the luxury and wealth of the great Empire. This exhibition laconically fits into the very interior of the gambling house, which was originally created with a focus on creativity. If you look closely, the Bellagio reception Desk is hung tightly, the creation of Robert Rauschenberg, but the restaurant, which by the way is named after the famous Picasso, contains paintings and sculptures in the original, created by great masters.
Initially, the very policy of the Bellagio gambling house is aimed at providing a rich entertainment program, in which every guest could get acquainted with works of art. It is the culture that is the basis of its ideology, and this allowed us to introduce the citizens of Vegas to the culture. This will allow both to increase the flow of tourists, increase the reputation of the casino for all residents of Vegas, opening access to many works of art.
Contemporary art
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The term modern art itself is blurred within the modern interpretation. And it is this term that can be called a lot from the classics of the genre to the incredible installations of D. Hearst. The institution itself is stylized for a given era or layer of culture this can also be called art.